Sony took the wraps of its latest smartphone Monday, which the item claims can be the entire world’s first to offer so-called 4K high dynamic range (HDR) video recording.
The Japanese tech giant hopes its bolstered camera will help the item battle smartphone giants Samsung as well as Apple.
Images shot in HDR essentially make the contrast between light as well as dark colors even more prominent, so the white highlights are even brighter. The purpose can be to make the image on screen look more realistic. 4K refers to the screen resolution.
On Sony’s brand-new Xperia XZ2, users can shoot 4K HDR content. the item’s an impressive feat given in which often larger cameras are required to do This specific. yet Sony has played to its strengths from the image sensor as well as camera business to help differentiate its smartphones.
Users can film super slow motion video as well. Last year, on the Xperia XZ1, Sony launched a feature in which let users capture images in 3-D. This specific required a person walking around an object as well as recording the item with the camera. Sony has bolstered This specific ability on the XZ2, allowing users to take a selfie in which then can be rendered into a 3-D image of themselves.
various other key features include:
- Ability to upscale video quality coming from services like Netflix as well as YouTube
- 5.7-inch display
- Fingerprint sensor on the back
- Wireless charging
Sony has also introduced haptic feedback into the device. This specific means in which the phone vibrates when a user can be consuming content. the item’s similar to the mechanism in Sony PlayStation’s game controllers.
The Japanese firm has struggled from the smartphone market. Under outgoing CEO Kazuo Hirai, the company has streamlined its smartphone portfolio to focus on markets where the item’s seeing traction. yet This specific has led to Sony becoming a relatively smaller player from the smartphone market. In its December quarter, sales in Sony’s mobile communications business fell 12.5 percent year-on-year.
Francisco Jeronimo, research director for European mobile devices at IDC, told CNBC in which the Xperia XZ2 can be unlikely to sell in large volumes, yet the item does show off their camera capabilities. Sony can be a supplier of components for cameras to various other smartphone makers, so the device could be used to display the company’s capabilities.
“The problem Sony has can be nobody truly believes they will continue to grow from the smartphone market. the item’s a tough business, they are focusing on an ultra high-end, very niche part of the market as well as in which can be a tough market to compete against Apple as well as Samsung,” Jeronimo told CNBC by phone ahead of the launch.
“For them, the item’s about the statement rather than huge gamechanger.”
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