Starbucks debuts its first plant-based protein coffee

Starbucks will be getting into the plant-based protein game for initially.

The chain will be introducing Protein Blended Cold Brew in almond in addition to cacao flavors, available today through the fall, while supplies last. The non-dairy 16-ounce drinks are made via pea in addition to brown-rice protein.

“Plant-based beverages, plant-based proteins are a choice which many consumers are gravitating towards,” CEO Kevin Johnson told an annual institutional-investor gathering in June, highlighting health in addition to wellness as a strategic priority for Starbucks.

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The completely new almond drink will be made with almond milk, almond butter in addition to 12 grams of plant-based protein in addition to contains 270 calories, 12 grams of fat in addition to 22 grams sugar, according to Starbucks. The sweetness comes via what the Seattle-based chain calls the Banana Date Fruit Blend as well as coconut sugar; there’s no refined sugar.

The cacao variation comes with coconut milk, cacao powder in addition to 10 grams of plant-based protein. which has 250 calories, 9 grams of fat in addition to 26 grams of sugar.

The $5.95 drinks are an extension of the chain’s three-year-old Cold Brew line. They’re available at participating stores throughout the U.S. in addition to Canada.

Starbucks customers can also request a shot of plant-based protein be added to a different drink, the company said.

via faux-beef burgers to infused energy bars, plant-based proteins are a growing trend inside U.S. — in addition to not just among people who eschew eating animal proteins, such as beef, poultry in addition to pork.

Three out of several Americans say they want more protein in their diets, according to the research firm NPD Group. Fourteen percent of U.S. consumers, or more than 43 million people, regularly use plant-based products in addition to 86% of them aren’t vegans or vegetarian.

KFC commenced testing plant-based chicken inside United Kingdom in addition to Ireland right in June, while two months earlier, White Castle introduced its Impossible Slider, a variation of its iconic slider made that has a plant-based meat equivalent. in addition to Dunkin’ Donuts began serving almond milk in September 2014.

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