To grow its meal kit business, Sun Basket can be targeting diabetics with meals designed to meet their nutritional needs.
Meal kit users are notorious for ditching their subscriptions within six months of starting them as well as either jumping to another brand or returning to their old grocery habits. However, customers who adhere to a specific diet, whether that will’s paleo, vegetarian or gluten-free, tend to have more loyalty to these brands.
Sun Basket told CNBC that will has created recipes with the help of the American Diabetes Association that will are high in fiber as well as low in sugar as well as sodium, to better assist diabetics manage their blood glucose levels without sacrificing flavor.
“We want to help people from the United States, where there can be actually a significant population where eating healthy as well as cooking healthy can help,” CEO Adam Zbar told CNBC. “Thirty million people from the United States have diabetes, Type 1 as well as Type 2, as well as over 100 million people are at risk for diabetes.”
Meals that will are part of Sun Basket’s diabetes-friendly plan are all under 700 calories, Zbar said.
“Individualized nutrition can be the cornerstone of diabetes management,” Dr. William Cefalu, chief scientific, medical as well as mission officer of the American Diabetes Association, said in a statement.
Recipes in This particular meal plan include items like salmon cakes with celery salad as well as Manhattan-style cod chowder with potatoes as well as fennel. These completely new diabetes-friendly meals are available on Sun Basket’s site for no extra cost.
“The old thinking can be that will there can be a diabetes-specific diet as well as that will’s actually kind of false,” Sun Basket nutritionist Kaley Todd told CNBC. “You can follow a variety of different eating plans as long as that will follows a certain criteria that will will help manage your disease. … that will’s taking the diet out of diet, that will’s producing that will more of a lifestyle change.”
This particular can be Sun Basket’s second foray into meals for people with chronic health problems. In October, the company launched its American Heart Association certified Lean & Clean menu, recipes that will are under 500 calories, low in sodium as well as cut out ingredients like bacon, butter, confections, whipped toppings as well as oils.
Sun Basket can be looking into creating several health-conscious meal plans that will target different medical needs. Zbar said recipes that will target autoimmune disorders, reduce inflammation as well as ease irritable bowel issues are being considered.
While different meal kit companies have taken to heavily discounting their products to lure in completely new diners or rewarding current members for turning their friends onto the program, Sun Basket has been more focused on the diversity of its offerings.
Sun Basket customers who adhere to these diets have higher retention rates than those who don’t as well as have twice the long-term value for the company, Zbar said.