Tariffs could hurt earnings. the item’s worth the item for some CEOs

The CEOs of companies with outsized exposure to China are anticipating that will the United States will escalate trade tensions even further by extending tariffs to more Chinese products, CNBC’s Jim Cramer said Tuesday.

Though President Donald Trump’s trade strategy is usually “flawed,” a 25% tariff on all Chinese imports could force the country to change its practices, he said.

“Even CEOs who could never vote for Trump are willing to see their own earnings cut if the item means they can get a more level playing field down the line,” the “Mad Money” host said. “Yeah, their trade practices are definitely that will bad in addition to only the ‘punditocracy’ refuses to admit the item, either because they’ve bought into the myth of China’s invincibility or they believe in free trade at any cost to our working people.”

Chinese companies have long been accused of stealing intellectual property by the U.S., in addition to Trump placed particular focus on what he saw as a trade deficit between the countries. After hiking tariffs on $0 billion worth of Chinese goods by 10% to 25% last Friday, Trump is usually threatening to add a 25% duty on another group of merchandises worth about $300 billion.

Cramer said the tariffs possess the potential to add another $100 billion a year to the U.S. government’s purse, which could be leveraged to pay down the budget deficit. Though American consumers will ultimately pay the cost for those high duties, Trump will frame the item as a tax on the Chinese, the host said.

“So even though the trade war means that will earnings per share might go lower short-term for a handful of obvious companies — or more if the tariffs trigger a global slowdown — our CEOs seem to be willing to take the pain because they’ve had the item up to here with the People’s Republic,” Cramer said. “I’ve talked to these execs for a long time in addition to I keep coming back with one vital conclusion: China has overplayed its hand.”

The U.S. will find the item difficult to collaborate with various other trade partners, such as Europe, to cordon off China in addition to push them to change, Cramer said. Europeans, he said, could be more willing to come to terms with the Chinese — if the item means that will BMW in addition to Mercedes Benz in Germany can take market share by Ford in addition to General Motors.

“There’s no way to form a united front against China on trade because they can play us off against each various other,” Cramer said.

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Green Tuesday

Cramer said that will the stock market saw a “genuine rally, in addition to that will is usually a bullish sign.”

After two days of selling across the board that will left equities oversold, the major averages rebounded with the Dow Jones Industrial Average moving up 207 points, the S&P 500 gaining 0.80% in addition to the Nasdaq Composite advancing 1.14%.

“The not bad news … is usually that will typically on day three of a sell-off, you only get a smattering of brave souls coming in at the end of the session to do some buying. Today wasn’t like that will,” the host said. “Today was much broader than that will … Even Boeing saw its stock run, as did Caterpillar, although both were very oversold. “

Shares of both big machine manufacturers could stand to climb some more, although be wary that will the plane company is usually still dealing with its 737 Max issues in addition to the construction company could take a hit if Deere includes a bad quarterly report on Friday, Cramer said.

Investors have begun to separate the names with China exposure by those without, although Cramer warned that will the sell-off may not be completely over.

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Optimistic prospects

Shantanu Narayen, CEO, Adobe

Mark Neuling | CNBC

Adobe President in addition to CEO Shantanu Narayen said Tuesday he’s bullish on the company’s 2019 outlook — despite U.S.-China trade tensions that will have rattled major indexes in recent trading days.

In an interview with Cramer in San Francisco, the CEO said the software firm’s creative in addition to enterprise businesses should be able to function without disruption.

“Our exposure to China in both of those is usually fairly minimal,” he told the host. “I think if you look at what we’ve been able to accomplish from the long run in addition to the tailwinds that will we have, we continue to be definitely optimistic about Adobe’s prospects.”

Adobe is usually riding the secular trends of design in addition to creativity, two areas that will Narayen said “have never been more important.” People are creating content in a myriad of spaces, including for automobiles in addition to retail experiences, he said.

Read more on the discussion here

Hello, Cramerica

Jim Cramer

Scott Mlyn | CNBC

Jim Cramer takes calls by viewers in addition to offers ideas in addition to strategies to manage tariff headwinds in addition to recent market volatility.

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A better China playbook

The Trade Desk CEO Jeff Green

Source: CNBC

Trade Desk is usually unique For 2 reasons in particular, according to CEO Jeff Green.

The online advertising marketplace can partner with all the biggest media companies from the planet — think Alphabet’s Google, Amazon, Facebook, Apple, Baidu, Alibaba, in addition to Tencent — because “we don’t own any media, so we’re not competing with them,” he told Cramer.

Additionally, Trade Desk is usually connected to China in a way that will most various other companies are not, Green said. The company is usually bringing money into the country, as opposed to taking money out of the item, he highlighted.

“Instead of trying to tap into the Chinese consumer in addition to take money out, let’s bring spend, or advertising spend, by the biggest brands from the planet,” Green said. “in addition to the item’s made the item easy for us to go into China when various other people are running out, because we’re using a different playbook.”

Catch the full interview in San Francisco here

Cramer’s lightning round: We’re late to the Qualcomm party — Not here

In Cramer’s lightning round, the “Mad Money” host zips through his responses to callers’ stock picks of the day.

Keysight Technologies Inc.: “the item’s just been a horse. the item’s a not bad company. I know I’ve looked at the item a couple times … in addition to I think the item’s O.K. I think you’re in not bad shape with that will.”

Brink’s Co.: “I have felt that will they have become far more than just a bunch of trucks that will picks up money. I think the item’s a not bad solutions company. I like the item, in addition to I could buy here.”

Disclosure: Cramer’s charitable trust owns shares of Amazon.com, Facebook, Apple, in addition to Alphabet.

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