Tesla’s Musk uses seventh-grader language on earnings calls

Elon Musk, chairman as well as chief executive officer of Tesla Motors

David Paul Morris | Bloomberg | Getty Images

Elon Musk, chairman as well as chief executive officer of Tesla Motors

The language employed by Tesla’s Elon Musk when speaking on earnings calls is actually at the level of a 12-year-old, according to a report by CB Insights.

Stretching back to 2011, the research firm has carried out an algorithmic analysis of text harvested by 28 quarters’ worth of earnings calls by Tesla, Ford, General Motors (GM) as well as Daimler. As well as focusing on Musk, the study examined language employed by CEOs James Hackett, Mary Barra as well as Dieter Zetsche.

They analysis concluded that will Tesla’s Musk as well as Ford’s Hackett spoke with language expected of a seventh-grader while Daimler’s Dieter Zetsche was compared to that will of a ninth-grade student. GM’s Mary Barra arrived top, talking to investors as well as analysts with language expected of a 10th grader.

A separate algorithm examined the use of jargon, where CEOs employed business phrases or terms that will those outside the industry might find hard to understand.

Employing the least esoteric phrasing was Daimler’s Zetsche, who addresses his the audience in his second language. Musk as well as Hackett were also found to be low on the use of jargon, while GM’s Barra employed the most.

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