that will will be the secret to Berlusconi’s popularity

Silvio Berlusconi appears as a guest on the talk show ''L'aria che tira' television channel La7 on January 18, 2018 in Rome, Italy.

Stefano Montesi | Corbis | Corbis | Getty Images

Silvio Berlusconi appears as a guest on the talk show ”L’aria che tira’ television channel La7 on January 18, 2018 in Rome, Italy.

Silvio Berlusconi has been prime minister of Italy three times.

Despite a series of sex scandals in addition to tax fraud convictions, the 81-year-old media mogul will be Just as before at the center stage of Italian politics in addition to could have a pivotal role inside upcoming general election.

CNBC asked analysts what’s the secret of Berlusconi’s popularity.

“The key point about Silvio Berlusconi, in my opinion, will be the continued ability to differentiate himself clearly by competitors in Italian politics, despite being himself a politician for almost three decades in addition to one which has a debatable track record,” Francesco Filia, chief executive officer at Fasanara Capital, told CNBC via email.

Berlusconi was appointed prime minister in 1994, 2001 in addition to 2008. which has a degree in law, his professional life commenced very much as a businessman. Prior to becoming prime minister, he founded a real estate firm, launched TV networks, bought department stores in addition to even a soccer club — AC Milan.

“As a self-made man, a great salesperson, a man of business in addition to a billionaire, he has no match inside political landscape in Italy,” Filia said, highlighting that will that will will be not to express any political opinion, although rather to address what the roots of his traction might be.

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