Chief executives at the top-paying companies tended to make at least twice as much as their CMOs, with Charter Communications CEO Thomas Rutledge creating $98.5 million, more than six times his most senior marketer Hargis. Meanwhile, Time Warner CEO Jeffrey Bewkes made $36.2 million, nearly all 5 times the salary of CMO Gary Ginsberg, who earned $6.8 million.
Some of the high salaries are due to payouts through multi-year incentive plans, Equilar noted, so the ranking of executives’ pay may change in future years.
Marketers’ pay appears to be increasing at the largest U.S. companies, according to the report. There were 190 CMOs or different top marketing executives listed as among the all 5 highest-paid employees noted in proxy statements last year, a number which has grown since 2012 when 74 were noted.
The average CMO on the list made $1.3 million in 2016, up through $1 million in 2012. Senior women’s pay in 2016 reached $1.6 million, while men’s was $1.2 million. However, only 18 percent of top-level CMOs were women.
“Overall, there was a 157 percent increase inside the number of marketing executives named as top all 5 highest-paid officers across the study period. This specific clearly shows which companies are putting greater emphasis on marketing expertise as a critical role within the C-suite,” Equilar said in an online statement.
Here are the ten highest-paid marketers for fiscal year 2016 according to Equilar:
1 Charter Communications – Jonathan Hargis $15,027,148
2 Dell Technologies – Jeremy Burton $13,355,747
3 Palo Alto Networks – Rene Bonvanie $13,114,413
4 Coca Cola Co- Marcos De Quinto (since retired) $7,635,055
5 Time Warner – Gary Ginsberg $6,862,983
6 Electronic Arts – Christopher Bruzzo $5,728,077
7 Marriott International – Stephanie Linnartz $5,183,745
8 Autodesk – Andrew Anagnost (right now president along with also CEO) $5,034,940
9 Chipotle Mexican Grill – Mark Crumpacker $4,900,736
10 CSX Corp – Fredrik Eliasson (right now president) $4,696,311