Online shoppers will pay close attention to at least two things This specific holiday season: shipping costs in addition to return deadlines.
Nowadays, free shipping during the holidays is actually more of a requirement than a competitive advantage for retailers, according to Christopher Newman, an assistant professor of marketing at the University of Mississippi.
“Retailers don’t necessarily benefit a lot through offering free shipping, although they definitely run the risk of losing sales if they don’t offer the item,” Newman said via email.
In fact, in a survey of 2,000 American holiday shoppers by Shorr Packaging Corp., 30% of respondents said the thing they dislike the most about online shopping is actually shipping costs.
Lenient return policies are also important, Newman says. that will’s because online shoppers frequently purchase products without seeing them prior, so free in addition to easy returns act as a safeguard in case an item doesn’t work out.
So what should online shoppers expect This specific holiday season? We took a look at the holiday return in addition to shipping policies at four major retailers, as outlined on their websites. Here are some of the highlights.