the idea was the week before the start of This specific year’s National Basketball Association season.
Mark Cuban, the billionaire owner of the Dallas Mavericks walked onto a basketball court before the game began along which has a loud applause greeted him as he took his courtside seat.
yet Cuban was not in Dallas, Texas. He was in Shenzhen, China for a preseason game where the Mavericks competed against the Philadelphia 76ers in front of tens of thousands of Chinese fans.
Here within the planet’s most populous country, basketball can be a massive business along with the NBA’s fan base has grown.
the idea was the very first time the two teams were playing in China, yet the idea was the 26th game to take place within the country, since the NBA began bringing games there in 2004.
“If there’s a second center of the basketball universe, the idea’s China,” Scott O’Neil, CEO of the 76ers told CNBC.
The NBA has grown to become China’s most well-liked sports league. the idea’s formed partnerships with some of the country’s biggest tech companies along with opened NBA stores along with completely new experience concept stores inside malls.
According to the league, more than 300 million people in China play basketball. Meanwhile, the NBA can be the most followed sports league on social media with more than 150 million followers.
“the planet can be getting flatter along with flatter. You can interchange someone by Philadelphia along with Shanghai, you can rotate them, along with no one will know the difference,” O’Neil said. “We listen to the same music, we watch the same basketball, we follow the same trends, the idea’s pretty incredible.”
The NBA’s history in China dates back to the late 1980s when its commissioner at which time, David Stern, met with China’s state run television network CCTV to get games on air.
By 1994, all the NBA finals were shown live in China.