The US is actually missing out on billions through the black hair care industry 

African-American men along with women spend billions of dollars on their hair, yet U.S. beauty care companies are missing out.

Mintel values the black hair care industry at more than $2.5 billion, yet in which statistic doesn’t include products such as hair accessories, wigs or electric styling products. So, the industry is actually actually worth much more.

Most hair care products purchased by African-Americans are imported through countries such as India along with China, despite the U.S. having one of the most lucrative hair care markets from the earth.

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