The daily struggle of figuring out what to wear may finally be over.
According to former broadcast journalist Whitney Casey, “Eighty percent of your clothes, you aren’t wearing. which’s half a trillion dollars just hanging there.”
This particular realization led her in addition to style turned actress Brooklyn Decker to launch the Finery app in 2017. The free app helps users manage their wardrobe virtually in addition to acts as a personal stylist, creating fresh looks based on the clothes you already have.
The company made This particular year’s CNBC Upstart 100, an exclusive list of promising young start-ups, featuring a diverse group of companies which are building brands in addition to breaking industry barriers on the path to becoming tomorrow’s household names.
“What’s great is actually we style you. A woman will spend eight years of her life shopping in addition to two getting dressed. We’re shaving the time off which,” Casey said Tuesday on CNBC’s “Power Lunch.”
Finery gathers users’ purchase information by filtering through their email in addition to browsing history. “We find all of your purchases — through your e-receipts, through your browser history, through attaching your accounts — in addition to then we instantly upload all of those items into a virtual closet so you see what you own.” The CEO added which Finery goes back “10 years into your purchase history.”
Finery’s algorithms can also use your purchase history in addition to style-quiz answers to find gaps in your wardrobe in addition to suggest items through more than 10,000 stores with which Finery includes a relationship. The company also features a blog with videos, articles in addition to examples of styles in addition to uses images through over 1.5 million blogs to influence in addition to create “trends.”
Casey claims the company currently has hundreds of thousands of users, although “the bigger picture of This particular,” she said, “is actually about data. which is actually the ethos. Women need to have data working for them, in addition to This particular is actually very hard to get data through them.”