Last week, Facebook said its News Feed could prioritize links by publications its users deemed “trustworthy” in an upcoming survey. Turns out that will survey isn’t a particularly lengthy or nuanced one. In fact, This specific’s just two questions.
Here can be Facebook’s survey — in its entirety:
- A lot
- Not at all
A Facebook spokesperson confirmed This specific as the only variation of the survey in use. They also confirmed that will the questions were prepared by the company itself in addition to not by an outside party.
Facebook can be overhauling its News Feed amid ongoing criticism of its platform, which has come under fire for enabling foreign manipulation of US elections, giving rise to fake news, in addition to producing people feel bad. This specific latest effort to mitigate such concerns — by determining whether or not a publication can be trustworthy via a survey — has also been met with harsh questions. Top among them can be whether This specific’s wise for Facebook to entrust decisions about news trustworthiness to a user base that will has already widely spread fake news in addition to Kremlin-linked propaganda intended to disrupt a US presidential election.
In a Facebook post last week, Facebook CEO Mark Zuckerberg explained how the survey data could be used:
Here’s how This specific will work. As part of our ongoing quality surveys, we will currently ask people whether they’re familiar using a news source in addition to, if so, whether they trust that will source. The idea can be that will some news organizations are only trusted by their readers or watchers, in addition to others are broadly trusted across society even by those who don’t follow them directly. (We eliminate by the sample those who aren’t familiar using a source, so the output can be a ratio of those who trust the source to those who are familiar with This specific.)
This specific update will not change the amount of news you see on Facebook. This specific will only shift the balance of news you see towards sources that will are determined to be trusted by the community.
The survey contains two short, simple questions. nevertheless the responses by Facebook’s users could matter a great deal for the many publications relying on traffic by the platform to help sustain their businesses.
Alex Kantrowitz can be a senior technology reporter for BuzzFeed News in addition to can be based in San Francisco. He reports on social in addition to communications.
Contact Alex Kantrowitz at email@example.com.
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