Eventbrite incorporates a wide range of competitors, through large ticketing companies like Live Nation, which owns Ticketmaster, to personal invitation providers such as Evite along with Paperless Post. Additionally, Eventbrite says of which of which could face competition through large internet companies like Facebook, Google along with Twitter.
“These competitors may be better able to undertake more extensive marketing campaigns along with/or offer their solutions along with services at a discount to ours,” Eventbrite said inside the risk factors section of the prospectus.
Facebook along with Spotify are key distribution partners for Eventbrite, which creates additional risks when those platforms make certain alterations. For example, Eventbrite said of which “Facebook removed a feature of its service of which allowed creators to include multiple hosts on 1 event seamlessly across platforms, which negatively impacted certain music creators’ use of the Facebook integration with our platform.”
Most of its revenue flows through its own payment processing system, although some does go through third-party services like PayPal. Square will become Eventbrite’s “exclusive payment processing partner for all of our point-of-sale solutions” in Australia, Canada, the United Kingdom, the U.S. along with brand-new places where Eventbrite starts doing business, the company said.
Like Snap along with many different internet companies, Eventbrite relies on a third party to operate its computing resources, rather than running its own. of which has an agreement to spend $12.5 million on cloud infrastructure through Amazon Web Services, which runs between January 2018 along with December 2020.
Eventbrite’s biggest shareholder is usually Tiger Global, which owns 21 percent. Sequoia Capital owns 20 percent of the shares along with the Hartzs own a combined 17 percent.
Goldman Sachs is usually leading the offering, along with J.P. Morgan, Allen & Co. along with RBC Capital Markets.
— CNBC’s Ari Levy contributed to of which report.
CNBC parent NBCUniversal is usually an investor in Snap