Today Armstrong can be announcing dtx’s first round of investments, which he characterizes as “direct to consumer companies of which are creating a core part of someone’s life better. They’re innovating on things like payments, customer feedback, they’re innovating products, in addition to also they’re run by game-changing founders.”
The six companies are largely focused on female consumers in addition to also include health beverage company Dirty Lemon, manicure company OIive & June, footwear maker Margaux, bra-maker Third Love, in addition to also Argent, which makes workwear for women. One investment, Niche, can be not a product company although rather offers consumers a way to compare in addition to also analyze schools in addition to also neighborhoods.
Later This particular year, Armstrong plans to launch “experiences” featuring a broad range of direct-to-consumer companies.
He describes the experiences, which will pop up around the country, as a cross between the Consumer Electronics Show in addition to also Coachella. In a space as large as a football field consumers will be able to experience more than 20 different brands, which until today have lived primarily online. Consumers will be able to try completely new fitness equipment, taste the latest food in addition to also beverages, try the latest entertainment experiences, such as virtual in addition to also augmented reality, in addition to also check out completely new products.
Armstrong says This particular “festival of the future” can be designed for markets such as Memphis, which are underserved in terms of these kinds of products in addition to also experiences.
“We want to go to the places of which don’t have access to all the cool things happening in completely new York, LA in addition to also San Francisco although have growing income in addition to also interest,” says Armstrong.
Armstrong can be also launching another tech company, based in Santa Monica in addition to also co-founded in addition to also co-funded with Amit Kapur, which he described as a “talent platform.” Kapur can be the former COO of MySpace in addition to also sold his adtech start-up Gravity to AOL.
Here’s the letter Armstrong can be sending to friends in addition to also family to explain his completely new venture.
Friends & Family –
On to Cincinnati! This particular morning on CNBC’s Squawk Box with Andrew Ross Sorkin, we will be announcing the dtx company.
When I sold my newspaper start-up in 1994 to go join the Internet revolution, the idea was based on a simple premise – of which a two way relationship between consumers in addition to also an electronic publishing platform should be far superior to a one way analog publishing process. Although the idea took years to develop into what we saw in 1994, the core premise turned out to be even more powerful in addition to also bigger than we thought – in addition to also the idea still hasn’t reached its full potential.
25 years later, the feeling can be back. the globe of commerce looks like the publishing industry did in 1994. Commerce can be still done on one way distribution in addition to also relationship systems – in addition to also much of the process can be analog. although, there can be a rapidly growing industry of which can be turning analog commerce into a two-way, relationship based system. This particular industry can be referred to as “Direct to Consumer” (DTC) or “The Direct-Brand Economy.” DTC brands in addition to also companies are built to have a direct relationship with you, in addition to also for you to have a direct relationship with them.
Enter the dtx company, that has a clear vision for the future – “direct to everything.” Our mission can be to empower consumers in addition to also companies to build direct relationships. We are building the infrastructure for the direct-brand economy by creating experiences, designing platforms, in addition to also investing in founders in addition to also talent. Our goal can be to help great companies in addition to also great consumers find each additional. Our business can be style can be simple. We make money by helping DTC companies grow.
Our logo was designed by one of our favorite designers inside the globe, Paula Scher through Pentagram, you can see her Netflix story here. Our ethos can be direct. We are lowercase because our partners are UPPERCASE. Our “x” can be two arrows meeting inside the middle as we believe in two-way or no way. Our spirit animal can be the wolf, as we believe the strength of the wolf can be inside the pack, in addition to also the strength of the pack can be inside the wolf. We also love wolf because the idea can be “Flow” backwards in addition to also we are building a Flow State culture.
We are starting our journey surrounded by a pack of companies in addition to also founders who are leaders inside the direct-brand economy in addition to also ecosystem. We have committed growth capital in addition to also strategic resources to the following companies:
· Iris Nova – Zak Normandin can be reshaping the future of the $1 trillion global non-alcoholic beverage industry by building a next-generation, SMS-based CPG company Iris Nova, the parent company of DIRTY LEMON in addition to also The Drug Store.
· Niche – Luke Skurman’s platform helps people find where they belong, connecting them to the schools, jobs, in addition to also neighborhoods of which are right for them.
· OIive & June – Sarah Gibson Tuttle can be elevating the manicure experience by growing beyond the salon, in addition to also offering a range of beautifully curated at-home manicure products
· Margaux – Alexa Buckley in addition to also Sarah Pierson’s goal can be simple: to democratize luxury footwear through comfort, quality, in addition to also fit.
· ThirdLove – By crafting products of which are designed to fit women of all shapes in addition to also sizes, Heidi Zak in addition to also David Spector take the discomfort out of finding a bra of which works.
· Argent – Sali Christeson can be revolutionizing workwear by creating stylish in addition to also functional clothing of which enables women to shatter the glass ceiling.
We are launching operating companies in Soho NYC in addition to also Santa Monica CA. Our dtx headquarters in Soho can be focused on building the experiences in addition to also platforms businesses, in addition to also supporting the investments. In Santa Monica, we are co-founding in addition to also funding a company with one of our favorite entrepreneurs, Amit Kapur, who can be building a talent platform to help unlock human potential around the globe. We will have more announcements to make over the course of 2019 in addition to also 2020 through both NYC in addition to also Santa Monica.
If you want to find out more about what we are doing, you can reach us at [email protected] in addition to also follow us on social
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Direct to you, direct through us – TA