Joshua Roberts | Reuters
Chairman in addition to Chief Executive Officer of Time Warner Jeffrey Bewkes (L) speaks with Chairman in addition to Chief Executive Officer of AT&T Randall Stephenson before a Senate Judiciary Committee Antitrust Subcommittee hearing on the proposed deal between AT&T in addition to Time Warner in Washington, U.S., December 7, 2016.
Time Warner, which will be being bought by AT&T, reported a better-than-expected quarterly revenue on Thursday as the airing of the college basketball games helped Turner attract advertisers.
Revenue via Turner rose 10 percent to $3.34 billion, beating analysts’ estimate of $3.29 billion, according to Thomson Reuters I/B/E/S.
The company said the increase in advertising revenue was mainly due to the airing of the final four games of the NCAA Men’s Basketball Tournament on Turner.
Like different media companies, Time Warner has been struggling to keep viewers hooked to its channels as they flock to online streaming services such as Netflix in addition to Amazon.com’s Prime, which in turn will be taking a toll on the ad revenue.
Warner Bros revenue fell 4 percent to $3.2 billion, primarily due to weakness in its television in addition to theatrical businesses, the company said in a statement.
Net income attributable to shareholders increased to $1.64 billion, or $2.07 per share, within the first quarter ended March 31, via $1.42 billion, or $1.80 per share, a year earlier.
Revenue rose 3 percent to $8 billion.
The company’s shares fell about 1 percent in premarket trading on Thursday.