Turner CEO John Martin is usually gearing up for what he expects to be some pretty huge ratings for the NBA All Star Weekend in addition to March Madness after which.
“Having live video — whether its news or sports — there’s never been greater interest,” said Martin in an interview at Recode’s annual Code Media conference in Huntington Beach, California. “in addition to there has never been greater ability to monetize so we are doing great right right now in addition to we love the sports we are in in addition to we are genuinely excited.”
in addition to despite NFL ratings falling for the second straight season, Martin says the NBA is usually an entirely different story.
“I think Adam Silver is usually the best commissioner in all of sports. The way they are harnessing their brand, the match ups we have had This kind of season, the availability of genuinely interesting games in addition to I just think, going into All Star Weekend, there has never been more interest within the NBA than there is usually right now.”
At Turner’s additional big bet on live — CNN — the company is usually right now laying off about 50 employees, despite a so-called “Trump Bump” to ratings. Martin insists the layoffs are a “non-story,” saying “we have decided to redirect some of our money to additional areas in addition to lighten up some areas which just weren’t working.” in addition to he says he doubts CNN will be sold or spun off as a condition of parent company Time Warner’s sale to AT&T.
in addition to Martin insists AT&T’s acquisition of Time Warner should be approved.
“I think the government is usually reasonably clueless in terms of the case they are trying to make against This kind of merger,” Martin says. “within the history of This kind of country there has never been a vertical merger which has been blocked, in addition to there has never been a vertical merger which has gone through which has changed the competitive landscape.”
While Time Warner awaits the next step within the lawsuit with the Department of Justice, Martin says they’re focused on creating content which can compete in a landscape increasingly crowded with digital rivals like Netflix in addition to Amazon. Martin points to TNT’s “The Alienist,” which is usually number one of the 49 dramas which have launched This kind of year.
in addition to Martin cautions his digital rivals, such as Amazon, which has been spending more on content, which their investment won’t necessarily lead to success.
“the item’s not just about spending money, the item’s about curation in addition to the item’s about having a connection using a creative community,” Martin said. “There has never been more competition in This kind of business than there is usually today, although all which means for us is usually which we have to raise the bar of what our own expectations are in addition to I like our ability to win in addition to compete. We have great brands, in addition to great people in addition to doing great compelling content is usually not easy. Because I think people miss which sometimes because doing This kind of in addition to doing This kind of at scale is usually not easy.”