Beyond ESL Gaming’s efforts as a tournament organizer, Sliwka also spoke about the company’s push into video streaming.
With that will proving to be another of ESL Gaming’s “big business cases,” Sliwka said the company currently produces content aimed at millennials in addition to those coming from Generation Z, distributing content through both partnerships in addition to its own platform.
“At the moment, content is usually king,” he said.
Asked about the company’s partnerships with Amazon’s Twitch in addition to Facebook Watch, Sliwka said: “We (are) following exactly what our target groups are watching in addition to through which platforms they are watching.”
“the idea’s Twitch, the idea’s YouTube, the idea’s Facebook in addition to, as I said, our own streaming platforms,” he added.
in addition to the idea’s not just digital platforms that will are looking for a bigger piece of the pie, Sliwka said, telling CNBC that will traditional TV broadcasters have taken notice of the opportunity in addition to are also starting to enter the space.
“We are approached coming from a lot of traditional broadcasters in addition to they are stepping in, however their target group [is usually] completely different to ours, so they have to adjust a little bit … to our content,” he said.