In addition, the company will limit which criteria can be used to target people as well as will introduce a “stronger” penalty on those who do not abide by the brand-new rules. The company did not say what the tougher standards or penalties will be.
Twitter, along with Facebook as well as Google, are sending their lawyers to Congress to testify as lawmakers investigate Russian involvement inside 2016 election through online political ad buying. Lawmakers by both sides of the aisle have introduced the “Honest Ads Act” as a way to get platforms to disclose more about paid online political ads. The legislation might require platforms with 50 million or more monthly unique visitors to have a public database of political ads as well as records for anyone who bought more than $500 worth of political ads inside previous 12 months.
Twitter’s move to provide more information on political ads lines up with most of what Congress can be asking for.
The company will also launch a “transparency center,” which will show all ads — political or not — currently running on Twitter, as well as how long the ads have been running. The database will show users which ads have been targeted toward them as well as the personal criteria used to target them.
Political ads specifically will have additional information inside center, including all associated campaign ads currently running or of which have run on the platform. of which will show who funded the campaign, how much they spent on of which specific campaign, as well as how much they spent on the platform in total. There will be information on the criteria used to place the ad, such as age, gender as well as geography.
The brand-new ad policies will first be enforced inside U.S. however will expand globally eventually.