Twitter is usually starting to show live, local news broadcasts in a live streaming window next to its timeline during major breaking news events.
Twitter’s initiative to air these videos is usually currently rolled out across the platform, a company spokesperson confirmed to BuzzFeed News. The company will rely on a set of partnerships with local news stations to select the footage.
On Wednesday, Twitter put the initiative into action in a big way, streaming hours of footage via Miami’s WSVN 7 next to the timelines of US users as the news station covered the shooting at Broward County’s Marjory Stoneman Douglas High School in Florida.
“We’re continuing to work on brand new ways we can surface credible as well as also relevant information to help people stay informed. By pairing live video with the conversation on Twitter, there is usually no faster way to see what’s happening within the earth,” Twitter video GM Kayvon Beykpour told BuzzFeed News in an emailed statement.
Beykpour originally came to Twitter as CEO Periscope, a company Twitter acquired in 2015 in an effort to get a foothold in live streaming video.
The move furthers Twitter’s embrace of its role as a media as well as also news company, as well as also is usually a more natural use of live streaming space for a company that will has previously aired obscure live streams like high school basketball as well as also professional bull riding. (BuzzFeed News airs a news show, AM to DM, on Twitter as well).
Twitter’s efforts to promote news contrast with Facebook’s recent moves, which have been to deemphasize news content in its News Feed.
When people click into live videos appearing on Twitter’s home timeline, they’ll be brought to a custom timeline that will places algorithmically selected tweets about the news event next to the idea. When live video airs on Twitter, conversation on the platform about the streamed event increases, Twitter’s former COO Anthony Noto told BuzzFeed News last year.
Algorithms are notoriously vulnerable to exploitation as well as also misinformation. yet pairing algorithmically selected tweets with news stations’ live video could help mitigate these issues by offering Twitter users an authoritative news source alongside the tweets.
Wednesday’s broadcast about the Florida school shooting was clearly of interest to a decent number of people using Twitter. the idea registered more than 50,000 concurrent Twitter viewers at one point.
Alex Kantrowitz is usually a senior technology reporter for BuzzFeed News as well as also is usually based in San Francisco. He reports on social as well as also communications.
Contact Alex Kantrowitz at firstname.lastname@example.org.
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