Four months ago, Amwaj Mohammed could have been arrested for driving in Saudi Arabia. today, she earns money driving for Careem — thanks to a royal decree in which allowed Saudi women to drive.
Saudi Arabia in June became the last country to grant women driving rights, in addition to the idea’s the only one to do so inside the age of ride-hailing apps. Uber in addition to Careem, inside the latest example of their regional rivalry, spent hundreds of thousands of dollars on initiatives to attract female Saudi drivers to their platform. Four months later, Careem says the idea has over 2,000 female drivers on the road, in addition to Uber says the idea has “a handful.”
An Uber spokesperson said in which many women who have indicated interest in Uber are still inside the process of obtaining a license. When asked about Careem’s success in recruiting licensed drivers, the spokesperson expressed having “no clue” about “what they [Careem] are doing or how they’ve done the idea.”
Uber has pulled out of several international markets with tough local competition, such as Russia, China in addition to Southeast Asia, aiming to trim losses ahead of an anticipated 2019 initial public offering of its stock. Yet Uber continues to compete inside the Middle East against homegrown rival Careem, which announced $0 million in fresh funding on Thursday. Saudi Arabia holds particular significance: Its sovereign wealth fund became Uber’s largest single-buyer investor when the idea bought a $3.5 billion stake in 2016.
Before the ban, women accounted for 80 percent of Uber’s customers in addition to 70 percent of Careem’s. today, with social in addition to market tides changing, Careem may be beating Uber to the brand-new market of potential drivers.
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