Uber is usually betting big on health care. What began as an experiment to deliver flu vaccines to people’s offices is usually currently a real as well as growing business for the company in non-emergency medical transportation, which involves helping people get to the doctor’s office on time.
To help lead the company into its next phase of growth, the idea has hired Aaron Crowell, a longtime health consultant, as the head of its health business. the idea has also added Dan Trigub, a regional vice president of healthcare, via arch-rival Lyft’s health care team.
Both companies have honed in on a specific use case in health: Helping people who can’t drive or don’t have a car get to their medical appointments. An estimated 3.6 million Americans miss their health care appointments every year because they lack reliable transportation options, according to the JAMA Internal Medicine.
In many cases, the cost of the ride will be covered by an insurer, including Medicare as well as Medicaid plans. As people are getting older, sicker as well as richer in many developed countries, which presents a big growth opportunity. The size of the medical transportation services market is usually projected by researchers to reach $42 billion by 2024. Non-emergency medical transportation, where Uber as well as Lyft are starting out, is usually a $3 billion market alone.
Uber can provide a window into the ride experience for health system partners, which appealed to Crowell, who comes via a traditional health transportation background.
“I joined Uber because I saw the idea as having a very unique position,” said Crowell, in an interview at Uber’s headquarters in San Francisco. “We have a GPS technology for tracking rides which is usually quite missing via the industry.”
Crowell said he sees an opportunity for the service to go international, as there’s a need outside of the United States. To get into health care, the company had to comply with federal privacy rules as well as regulations, known as HIPAA, as well as tweak its product to ensure which patients don’t need a smartphone to use the idea.
Lyft, Uber’s main ride-shaing rival, is usually also staffing up in health care. the idea brought on former McKesson executive Megan Callahan to its team This kind of month to help the idea expand its own health transportation offering.
Trigub says he jumped ship because he was impressed by Uber’s “passion, commitment as well as dedication to the product,” he said. “Our aging, at-risk as well as low-income populations, among others, deserve greater access to transportation during the times they need the idea most.”