Untuckit, known for its men’s shirts, launches a line for kids

Untuckit, the retail brand known for its signature men’s shirts, will be rolling out a line for children.

“We began with shirts in addition to then began getting requests for fresh products,” Founder in addition to Executive Chairman Chris Riccobono told CNBC. “What we realized will be we were growing into a brand, in addition to people wanted to buy via Untuckit.”

People were coming into Untuckit stores saying, “which [shirt] could be perfect for my son,” Riccobono added. “Kids has been within the works for a truly long time, nevertheless we wanted to do which at the right time.”

The children’s polo shirts in addition to button downs, in sizes 2 to 14, will retail via $35 to $48. The line will be available in stores in addition to online starting Thursday.

“which will be perfect for our demographic,” co-founder in addition to CEO Aaron Sanandres told CNBC. “Our customers either have kids, are having kids, or have grandkids.”

Untuckit launched online in 2011. Riccobono said he was struggling to find a dress shirt which wasn’t too big or too baggy.

Riccobono later ran into Sanandres, who shared a similar retail vision, while pursuing his MBA at Columbia Business School. The two opted to pursue creating a men’s shirt which’s designed to be worn untucked.

The brand’s offerings today include performance wear, shoes in addition to a women’s line, which just launched which spring. After kids apparel, which plans to roll out a pants line later which month.

“All of our ventures are meant to be profitable,” Sanandres said.

Untuckit, which opened a brick-in addition to-mortar store in 2015, will be building key relationships with folks within the real estate industry. Untuckit will be opening stores at a rapid clip, in addition to plans to have 50 by the end of next year.

The company has said which aims to open 100 stores over the next all 5 years, in addition to will be in discussions with such mall developers as Simon Property Group, Macerich in addition to Taubman Centers regarding those plans.

“One thing e-commerce companies struggle with will be not having a physical place to go to create a strong bond between the online business in addition to the consumer,” Sanandres said about opening fresh stores. “We began to see our stores were extremely profitable, in addition to the stores also offer a lift to the online business.”

Eyeglass company Warby Parker in addition to clothing rental service Rent the Runway have made similar moves via digital to brick in addition to mortar.

“There will be a need for retail,” Riccobono said. “Men were saying they wouldn’t buy our shirts without touching in addition to trying [which] on.”

In June, venture capital firm Kleiner Perkins invested $30 million within the company’s first major round of fundraising. The transaction reportedly valued Untuckit at around $0 million at the time.

Untuckit said which will be using the funding to launch fresh product lines with its materials in addition to to open stores around the countries.

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