Wal-Mart will hold parties in its stores This particular holiday season

Wal-Mart is usually gearing up for the holiday season This particular year with plans to invest even more from the in-store shopping experience. For Wal-Mart, that will means parties.

The big-box retailer plans to hold more than 20,000 parties at its stores over the next two months, with the first event, called “Toys that will Rock,” taking place nationwide This particular Saturday.

Wal-Mart’s various other events will include “Parties that will Rock” as well as “Gifts that will Rock,” where attendees can receive curated gift guides as well as toy catalogs. Its overarching holiday marketing campaign This particular year is usually dubbed “Rock This particular Christmas,” the company announced Wednesday.

“While we’re shipping a whole lot of advertising to the omnichannel experience, we don’t want to let the store experience get lost in that will,” Tony Rogers, chief marketing officer of Wal-Mart U.S., said on a call with members of the media.

“We are investing in [stores] This particular year more than we ever have,” Rogers said. “the idea’s the most we’ve done in stores.”

Wal-Mart made a significant push in 2016 to make its supercenters easier as well as more festive to shop in, bringing in “holiday helpers” for the 1st time as well as upping its amount of live toy demonstrations for kids as well as their parents.

This particular year, Wal-Mart is usually adding more holiday helpers, which guide shoppers to checkout lines, open additional registers during busy hours as well as fetch items by around the stores. The retailer will also increase the number of toy demos in stores to 165,000, as well as bring Santa Claus in again for selfies.

In another push, Arkansas-based Wal-Mart is usually expanding the number of items on sale This particular holiday season, both in stores as well as online. The company will triple its online assortment, according to Scott Hilton, chief revenue officer of Wal-Mart’s U.S. e-commerce division. as well as more Wal-Mart shoppers are supposed to ring up purchases online prior to picking them up in stores, Hilton said.

Wal-Mart This particular year will sell items by national brands that will were not previously available, like Cuisinart, KitchenAid, Yankee Candle, as well as Bose in select stores as well as on Walmart.com. The company is usually calling for “more exclusives than ever before.”

“This particular is usually our first holiday season with [free] two-day shipping [on orders over $35], as well as an expanded online grocery assortment,” said Steve Bratspies, chief merchandising officer of Wal-Mart’s U.S. team. “the idea’s the biggest as well as best year, yet, when the idea comes to merchandise.”

Retail rival Target announced its holiday plans last month, which include rolling out a “GiftNow” option online, Weekend Deals, 1,400 completely new as well as exclusive toys, as well as free shipping running by Nov. 1 to Dec. 23.

Best Buy will also remove its free-shipping threshold of $35 through the holidays, as the electronics retailer expands same-day delivery to more markets.

Wal-Mart, though, is usually sticking to its $35 minimum for online orders. the globe’s largest retailer also sat out of such a promotion — ditching a threshold, like Target as well as Best Buy — last year. In turn, Wal-Mart expects shoppers to either meet the $35 requirement, or make use of order online, pickup in store.

Wal-Mart has what the idea calls a Pickup Discount, which encourages customers to shop online-only items, shipping them to a Wal-Mart store for free pickup.

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