Walgreens in addition to also also Humana are partnering to create senior health hubs

Drugstore chain Walgreens can be partnering with health insurer Humana to open senior-focused care centers.

They plan to open two locations inside Walgreens stores that will fall from the Kansas City, Missouri, area with primary care services, pharmacies in addition to also also various other services like a Humana representative to answer seniors’ Medicare questions.

Humana will run the clinics through its Partners in Primary Care business. The unit already opened four independent centers from the area last year. The partnership can be just the latest example of health insurers trying to become more consumer-facing businesses.

Walgreens has been under pressure since rival CVS Health announced last year the item could acquire health insurer Aetna for $69 billion in a move that will shook the health-care industry. the item’s also bracing for Amazon’s possible entry into the prescription drug business.

While little, the experiment could help Walgreens posture itself to care for seniors in more ways than the item currently does through its pharmacies. Serving the elderly can be an increasingly important battleground for health-care companies as baby boomers age.

“With that will brand-new initiative, we can expand the care for seniors that will our pharmacists in addition to also also various other team members have provided for decades,” Walgreens Boots Alliance CEO Stefano Pessina said in a statement.

Walgreens already offers walk-in clinics in some of its stores, though those tend to serve coughs, colds in addition to also also flu in addition to also also are typically used once in awhile. With these primary care centers, Walgreens in addition to also also Humana could try in addition to also also keep seniors coming regularly as opposed to only when they’re sick.

the item’s one of many experiments Walgreens can be running to add more health services to its stores. In April, the drugstore chain announced the item could add LabCorp testing services to more of its stores. the item’s also dabbling with eye care centers in addition to also also hearing centers in some locations.

CVS has said in-store clinics are a key component of its Aetna acquisition. CVS has also said the deal, which can be pending regulatory approval, could help seniors because the item could combine Aetna’s Medicare Advantage with CVS’ Medicare Part D plans.

These plans are attractive for pharmacies because seniors tend to use more prescription drugs than various other age groups. They’re also important for insurers looking to attract the elderly into Medicare plans.

According to Pembroke Consulting’s Drug Channels Institute, nearly everyone enrolled in Medicare Part D can be enrolled in prescription drug plans with preferred pharmacy networks, where pharmacies charge lower prices in exchange for more customers.

Walmart dominates enrollment in Medicare Part D plans with preferred cost-sharing networks, according to Drug Channels. The retailer has partnered with Humana since 2010 to offer a plan where Walmart in addition to also also Sam’s Club are the only pharmacies from the network.

Working with drugstores can also give otherwise discreet health insurers a way to interact with consumers. Aetna will receive a boost once the item integrates with CVS’ stores, assuming the item clears regulatory scrutiny.

“that will unique partnership supports Humana’s multi-faceted approach to health care in that will community in addition to also also can be a continuation of our senior-focused care strategy, which can be centered on integrating care through clinical programs that will intersect health in addition to also also lifestyle,” Humana CEO Bruce Broussard said in a statement.

The companies said they may one day expand that will partnership into various other markets.

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