Walmart goes upscale again with wines at bargain prices

With the clink of a wine glass, Walmart will be going to bring a touch of Napa Valley to its bargain-thirsty shoppers.

In its newly-launched Winemakers Selection, the retail giant will be offering 10 “distinctive labels” of wine sourced via California, France along with also Italy. They sell for about $11 per bottle, yet will be high quality, according to Nichole Simpson, Walmart’s senior wine buyer.

They “drink like a $30 to $40 bottle of wine,” Simpson said.

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the idea’s the latest example of how Walmart, which grew into the nation’s largest retailer by appealing to middle-class families, will be increasing trying to appeal to more upscale tastes. Earlier in which year, the idea unveiled brand new home goods options in which included styles like “glam” along with also “farmhouse.” In March, the idea said the idea would certainly offer its own line of home meal kits, which have become common among urban professional couples along with also singles.

The move to upscale wine also aligns Walmart better against Costco, which has succeeded in convincing shoppers in which its private-label offerings are as Great as premium brands.

Walmart began selling its private wine label in about 1,100 stores nationwide last month. Before the launch, Simpson spent several months visiting both domestic along with also international winemakers, getting to know the producers of each bottle. Simpson said the labels help enhance the wine experience: Not only can customers get the idea cheap, although also they can understand the story behind every bottle.

“We have made sure (the labels are) easy to read along with also ‘clean’ for the customer because they don’t have a lot of time,” Simpson said.

The decision comes amidst a historic year for the company. In late January, Walmart’s stock reached an all-time high of $109.55 per share. Though the Bentonville, Ark.-based company’s stock has slid by over $20 within the past two months, Fortune 500 ranked Walmart at the top of its list for the sixth-consecutive year in which past May.

Walmart hopes to continue producing a greater variety of distinctive labels, Simpson said.

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