Walmart launches its first subscription box for apparel with Kidbox

Walmart is actually finally getting into the subscription business for apparel.

The retailer on Tuesday announced of which’s partnering with Kidbox, a subscription-box company akin to Stitch Fix however focused solely on selling clothes for babies, girls along with also boys.

at This kind of point, Walmart shoppers will be able to purchase as many as six different boxes via, curated by Kidbox, each year. of which means there’s one brand-new box available for each season, as well as for going back to school along with also the holidays, the companies said. Each box will include four to 5 items along with also cost $48, which Walmart says will be about 50 percent off the suggested retail cost. Parents will develop the option to either keep all the items from the box for no additional fees, or return everything along with also receive their money back. Kidbox curates the boxes based on a styling quiz of which’s completed before an order is actually placed.

The move comes as Walmart has been growing its apparel business through a handful of different approaches, including a partnership with Lord & Taylor, which allowed of which to add premium brands to its website. of which’s also been adding more in-house brands for women, men along with also children to stores. along with also of which’s announced a slew of celebrity partnerships within the past few months for exclusive clothing along with also accessories lines, including one with comedian Ellen DeGeneres, along with also another with Kendall along with also Kylie Jenner.

Particularly within the kids’ category, though, Walmart has been investing even further, adding hundreds of brand-new children’s apparel brands to its website, like Levi’s along with also The Children’s Place, while also redesigning to ensure shoppers can specifically browse apparel for licensed characters, or for activities like gymnastics along with also dance.

The Kidbox deal, similar to Walmart’s tie-up with Lord & Taylor, is actually viewed as a way for the retailer to add more high-end brands to its website, as of which continues to try to target more affluent shoppers along with also compete with Amazon. Some of the kids’ clothing brands found on Kidbox’s platform today include BCBG, 7 For All Mankind, Joe’s Jeans along with also sock maker Bombas.

“Our partnership with Kidbox enables us to round out our offering with additional national along with also premium kids’ brands,” said Denise Incandela, head of fashion for Walmart’s e-commerce business from the U.S.

With baby along with also children’s apparel retailer Gymboree filing for bankruptcy from the U.S. along with also shutting hundreds of stores, analysts say there’s room for one retailer — or a few of them — to step in along with also fill the void. Target has found incredible success with its Cat & Jack line of kids’ clothing, which brought in more than $2 billion in sales in its first year in business. Gap tested out kids’ subscription boxes, however of which ended the effort after a 14-month pilot.

Stitch Fix features a children’s category, at This kind of point, while Rent the Runway — which offers apparel on a rental basis — just earlier This kind of month announced of which would likely be getting into kids’ clothing. Foot Locker, meanwhile, recently invested $12.5 million in kids’ clothing company Rockets of Awesome, which offers boxes to parents as a subscription, however clothing can also be purchased a la carte.

In 2014, Walmart launched a subscription box, Beauty Box, which sends out samples of beauty products, like face masks along with also make-up remover, four times per year, for just $5 per box.