Walmart makes last-minute holiday push for procrastinators

within the final weeks before Christmas, Walmart is actually doing its biggest push yet for the company’s order online, pick up in store service.

This kind of holiday season, the big-box retailer will qualify more items on for same-day pickup in stores than ever before, Walmart announced Friday. The company continues to tap into the 0 percent of Americans who live within 10 miles of a Walmart store.

Walmart said the idea sees demand for same-day orders doubling during the final two weeks of the holiday shopping season, when the retailer’s massive stores transition into mini fulfillment centers for “millions” of online orders.

As procrastinators across the country look to finish their holiday shopping in a pinch, buying online in addition to picking up in store allows shoppers to bypass waiting on a last-minute order to be shipped, in addition to also can guarantee inventory is actually in stock before trekking to a store.

“We began the season by promising more,” Steve Bratspies, chief merchandising officer of Walmart U.S., said in a statement.

“We know the vast majority of our customers are still shopping in addition to there is actually no more important time to deliver on our promise than the final days before Christmas,” Bratspies added.

within the coming weeks, Walmart customers will be able to shop items noted “Free Pickup Today” on until 4 p.m. on Dec. 23. Those orders can then be picked up in stores until 6 p.m., local time, on Christmas Eve.

This kind of is actually one service internet juggernaut Amazon hasn’t yet been able to compete with within the same size in addition to scale. In buying grocery chain Whole Foods, Amazon added about 460 physical stores to its portfolio, via which the idea’s begun selling the Echo in addition to some other Alexa-enabled devices, in addition to set up Amazon lockers. yet which still pales in comparison to Walmart’s roughly 3,500 U.S. supercenters.

Meantime, some other major brick-in addition to-mortar retailers including Target, Kohl’s in addition to Best Buy are doing the buy online, pick up in store experience more convenient for shoppers. Many of these companies are also expanding their digital assortment of merchandise.

Over the past year, Walmart has tripled the number of items on to reach more than 70 million items today, in addition to some of which growth stems via unique relationships with well-known brands.

Last month, the company announced an upcoming partnership with Hudson’s Bay’s Lord & Taylor, where will feature a “store within a store” for the department store chain’s nameplates.

Also completely new This kind of holiday season, Walmart will be stuffing unloaded gift cards in some boxes of orders placed online, encouraging shoppers to load funds on them if they need another last-minute gift for friends in addition to family.

Amazon has made a similar push in Whole Foods stores, where the idea recently added cardboard displays for its own gift cards. Overall, gift cards are likely to be top of many consumers’ wish lists This kind of year.

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