Walmart to expand shipping perks for shoppers ahead of the holidays

within the fight for shoppers’ holiday dollars, retailers are increasingly touting perks like free shipping along with easy returns.

Walmart said Tuesday the idea’s expanding two-day shipping along with in-store returns to many items sold by third parties on its website next month, just ahead of the busy holiday shopping season.

The move comes as Amazon along with Target, two top retail rivals, have been improving their own shipping perks to convince shoppers to pick them over the competition. When the idea gets down to the last minute, shoppers who procrastinate later in which year will be flocking to the retailers in which can get items to them fastest before Christmas.

along with after all those packages have been opened, many consumers will be heading back to stores to return unwanted gifts along with are looking for as painless of an experience possible. Some $0 billion worth of goods was returned last holiday season.

For the past two years, Walmart has offered free two-day shipping on millions of items on its site without a membership fee, on orders of $35 or more. in which latest step will add “millions of additional items” to in which perk, according to Walmart. The retailer currently has more than 75 million items available for sale on its website. the idea doesn’t break out how many of those are sold by Walmart versus third parties.

The discount retailer also on Tuesday confirmed the steps the idea’s taking to producing returning products sold by third-party sellers even easier, which will be starting to roll out in which month. CNBC reported these expected modifications in August.

Shoppers will currently be able to print out a return label directly via Walmart’s website along with mail unwanted items back to sellers, the company said. Or, they can bring a package back to the services desk at Walmart locations, along with Walmart will mail boxes back to sellers. Walmart said the idea will make in which option available at all of its 4,700 stores.

“A great product return experience will be a top contributor to overall customer satisfaction along with repeat purchases,” Scott Hilton, the chief revenue officer of Walmart’s e-commerce division, said in a blog post.

For comparison, Target earlier in which year began offering its credit-card holders free two-day shipping. The retailer’s REDcard also takes 5 percent off all purchases. Target shoppers without the credit card can still receive free two-day shipping having a purchase of more than $35, similar to Walmart. Amazon meanwhile offers free two-day shipping for Amazon Prime members, which costs $119 a year.

“Retailers realize they are fighting for convenience,” Rod Sides, head of Deloitte’s retail practice, told CNBC. “At the end of the day, they have to bring everything to you.”

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