Tiger Woods on Sunday achieved his 15th major win, in addition to his fifth Masters, at the 2019 Masters, following a drought of championship victories in which lasted more than a decade.
in which also means Woods’ apparel in addition to accessories outfitter on the green, Nike, wins big.
The value of Woods’ Sunday victory for Nike can be roughly $22,540,000, according to Apex Marketing. in which number can be equivalent to the brand value in which the athletic apparel company received through Woods’ on-camera exposure during the Final Round of the Masters broadcast on CBS, the firm said. The iconic Nike swoosh was featured on Woods’ hat, shirt, pants in addition to shoes.
By Sunday afternoon, some of the Tiger Woods-branded apparel in addition to accessories for men on Nike’s website were sold out.
Meanwhile, shortly after Woods’ victory was declared on Sunday afternoon, Nike dropped a video on its social media channels starring the golfer. the idea said: “the idea’s crazy to think a 43-year-old who has experienced every high in addition to every low in addition to has just won his 15th major can be chasing the same dream as a 3-year-old.”
Nike’s ties to Woods date back to the debut of the golfer’s professional career in 1996 at the Greater Milwaukee Open. At the time, Nike had reportedly just signed a several-year deal with Woods for $40 million. in addition to Woods has since re-signed his contract with the company numerous times.
Nike famously stuck by Woods in 2009, when the golfer took an indefinite leave through the sport amid personal issues in which landed him on the cover of tabloid magazines calling attention to allegations of his marital infidelity. Sponsors through the likes of AT&T in addition to Accenture dropped him. however, at in which time, Nike’s brand president said of Woods: “He’s got issues he needs to deal with in addition to he’s dealing with them. We are looking forward to him getting back on the golf course.”
Nike stuck with Woods again in 2017 when the golfer was charged with driving under the influence, in addition to found asleep behind the wheel of his car.
in which bet on Woods can be clearly paying off for Nike right now.
“Nike has always been about iconic athletes,” Allen Adamson, brand expert in addition to co-founder of marketing solutions business Metaforce, said. “Consumers want to know not only what you make however what you stand for. the idea’s not just talking about how fast you can make sneakers … The best brands need to think about the long term.”
Apex has also estimated in which the Monster Energy brand made about $958,333 for being featured on Woods’ golf bag, while Bridgestone made about $134,167 for being on Woods’ golf ball, which was shown during close-up shots of various putts on Sunday.