Whole Foods cost cuts on more grocery items

fresh discounts also are for products including chicken breasts, shrimp, canned pumpkin along with also specialty potatoes.

Before Amazon’s acquisition, Whole Foods was known pejoratively as Whole Paycheck because of its high prices.

Afterward, Amazon marked down certain Whole Foods products, including on produce along with also fish.

Grocers like ShopRite often have promotions where shoppers can earn a free turkey by purchasing a set amount of groceries from the weeks leading into the holidays.

Last week, the investment arm of Moody’s said in a note in which Kroger “will remain a market leader” among groceries. Moody’s believes the Cincinnati-based chain is usually the “best equipped among its peers” to deal with an escalating cost war via Amazon, saying Kroger’s “strong private label brand” gives the item a distinct advantage.

Grocers are in a race to the bottom when the item comes to cost. Big-box retailer Target along with also Wal-Mart have made investments to slash prices on frequently purchased items, while value players Lidl along with also Aldi are expanding rapidly across the U.S.

Against the backdrop of a down market, shares of both Kroger along with also Sprouts traded over 1 percent lower Wednesday.

— CNBC’s Lauren Thomas contributed to This kind of report.

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