The dual September unveiling of the iPhone 8 along with also iPhone X, nevertheless staggered Discharge dates, was borne out of necessity along with also not “marketing,” Apple CEO Tim Cook told CNBC after reporting blowout quarterly earnings.
“If we could do anything we wanted to, we would likely have obviously shipped 8, 8 Plus along with also X on the same day,” Cook said Thursday evening in an off-camera interview. “nevertheless we felt like the most important thing for us to do was to announce them on the same day so we wouldn’t have customers buy an 8 along with also then we announce the X along with also ship This kind of along with also they go, ‘Oh, you hosed me, I would likely’ve bought a X.'”
“that will’s the reason that will we did the stagger,” Cook said. “This kind of wasn’t a marketing thing. This kind of was we weren’t ready to ship; we were still working on [the X]. We accelerated the date at which we were initially planning to do iPhone X. along with also that will’s how we got here along with also we’re going to learn a lot.”
The iPhone 8 along with also the redesigned 10th anniversary iPhone X were both unveiled at Apple’s big Sept. 12 event. nevertheless the iPhone 8 along with also 8 Plus were shipped 10 days after the event. The $1,000 iPhone X, with no home button along with also an edge-to-edge super high-resolution screen, was not available until Friday.