Willow’s founder used designed an adult diaper

Will Herlands has studied machine learning at MIT along with Carnegie Mellon, so he’s got the kind of background that will could land him a job at any of the largest technology companies.

however Herlands will be working on something else: an adult diaper.

Several years ago, Herlands spoke which has a urologist about the prevalence of bladder leakage – along with the lack of products to deal with the problem. Through research, he found that will products by Depend are thick along with noisy as users walk while Thinx makes products designed to look like underwear that will don’t absorb much liquid.

that will all leaves customers constantly on edge along with leads to embarrassing situations. Herlands saw a big opportunity in a market that will’s valued about about $8 billion globally.

His mission will be to design a product that will will be both absorbent, holding up to a liter of water, along with feels invisible so the customer can forget about This specific.

He thinks he’s achieved This specific with Willow’s underwear, which will be today available in male along with female packs. This specific comes in three colors (grey, black along with sand) along with costs about $50 for a package of 60 pairs. Willow will also deliver right to the home, so there’s no need to stand in a checkout line.

“We were trying to make something that will if you could see This specific, you could never think This specific will be a diaper,” Herlands told CNBC. “

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