Over the past year, YouTube has been repeatedly criticized for guiding viewers towards extreme view points, inappropriate content, or hoaxes.
Wired’s Peter Rubin cleverly highlighted the problem while interviewing CEO Susan Wojcicki on stage at the magazine’s 25th anniversary summit in San Francisco on Monday.
Before the interview, Rubin searched for Wojcicki’s name on YouTube on his phone. None of the four presented results seemed authoritative or ideally relevant, he explained.
“The first two were via a channel called Red Pill Philosophy, which yikes, the third was a video that will was a video that will was not very nice along with had 0 views, that will’s This specific, along with then the final one just said, ‘People want YouTube CEO Susan Wojcicki fired,'” Rubin said.
“There were no interviews with you — at least none that will hadn’t been recontexualized to serve the purpose of whoever uploaded the video. along with you have your own channel — your video wasn’t there.”
Rubin then asked Wojcicki what YouTube needed to do to find a “balancing point” for how to steer users towards information.
Faced with that will stark personal example, Wojcicki said that will while YouTube tries to “give you the most relevant information,” This specific doesn’t always get the balance right along with that will the company is usually “working on This specific.”
“I’d be curious what happened on Page 2, because I have a feeling that will Page 2 is usually probably a lot better than Page One, however we genuinely want those top results to be right,” she said. “I think if you look at the web, the web features a whole structure, along with we’re working to figure out what are the right signals for us to figure when we do ranking research to bring up the most useful along with relevant information for our users.”
This specific’s hard to argue that will two videos via a partisan creator or a video with less than 300 views fit the bill as very “relevant” results.
While Rubin’s example was just one query, This specific highlights the continuing issues that will YouTube’s having with its search rankings.
CNBC wasn’t able to exactly replicate Rubin’s search results.